This past January, fashion PR power house KCD did something that no one expected. They launched a new, ground-breaking fashion show platform, that they thought might revolutionize the way fashion is seen (while making our lives easier).
The company introduced digital fashion shows. These are online-only shows for buyers and members of the press.
This new format was launched on February 15th, 2012 showing Prabal Gurung’s inaugural lCB collection for Onward Kashiyama.
The digital fashion show offers way more than just a live stream. The shows are pre-taped, then scheduled to air online at a specific time (though we can watch them any time after), viewable via computer, iPad, or iPhone, to anyone with a username and password. They’re also embeddable, so they can be shared, too. And to make our lives even easier, show information appears alongside each look and you can select favorites, type notes and view front, back and detail shots.
They also provide a video in which the designer discusses inspiration, a bio, credit information, beauty details, images and transcripts.
They also provide a video in which the designer discusses inspiration, a bio, credit information, beauty details, images and transcripts.
This solves just about every fashion week dilemma there is.
http://fashionista.com/2012/01/kcd-makes-our-lives-easier-with-new-digital-fashion-show-platform/
I couldn't find any videos of the Prabal Gurung show, so here is See by Chloé fall 2012 digital fashion show:
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