Monday, April 23, 2012
Thursday, April 19, 2012
Post #9- New Fashion Show Formats
This past January, fashion PR power house KCD did something that no one expected. They launched a new, ground-breaking fashion show platform, that they thought might revolutionize the way fashion is seen (while making our lives easier).
The company introduced digital fashion shows. These are online-only shows for buyers and members of the press.
This new format was launched on February 15th, 2012 showing Prabal Gurung’s inaugural lCB collection for Onward Kashiyama.
The digital fashion show offers way more than just a live stream. The shows are pre-taped, then scheduled to air online at a specific time (though we can watch them any time after), viewable via computer, iPad, or iPhone, to anyone with a username and password. They’re also embeddable, so they can be shared, too. And to make our lives even easier, show information appears alongside each look and you can select favorites, type notes and view front, back and detail shots.
They also provide a video in which the designer discusses inspiration, a bio, credit information, beauty details, images and transcripts.
They also provide a video in which the designer discusses inspiration, a bio, credit information, beauty details, images and transcripts.
This solves just about every fashion week dilemma there is.
http://fashionista.com/2012/01/kcd-makes-our-lives-easier-with-new-digital-fashion-show-platform/
I couldn't find any videos of the Prabal Gurung show, so here is See by Chloé fall 2012 digital fashion show:
Tuesday, April 10, 2012
Post #8- Lookbooks
I personally really enjoy look books. I think that they are so useful, helpful, and extremely important for companies to have. I really love seeing different garments that a look book puts together and how the clothing and accessories are styled on a model. I draw so much inspiration from look books and it makes putting an outfit together so easy.
One look book that I have been looking at online on Shopbop.com is the Tibi spring/summer 2012 collection. This new collection is smart and beautiful and I love it for this spring.
What makes online look books so great on this website, is that you can click on the picture for each look, and it gives you each garment and accessory and the prices, so you can order everything right there on the spot.
Here are some different trends seen in the Tibi look book:
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| The trendy maxi skirt is seen here paired with the season's key color: tangerine |
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| Draped dresses are huge for this season, especially in another tangerine shade |
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| Another key color, aqua, is seen here paired with bold printed shorts |
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| This pleated dress is so trendy for this season because of it's light and breezy material |
Wednesday, March 28, 2012
Post #7- Trunk Shows
A "trunk show" is a unique sale in which vendors or designers present merchandise directly to select customers at a retail location or another special venue. In many cases, a trunk show allows store personnel to preview and purchase merchandise before it is made available to the public. A lot of times, a designer holds a trunk show in a store where customers of the store can buy merchandise directly from the designer, which helps the vendor get their name out there. Most small businesses hold trunk shows to get more buys.
In June of 2010 Bergdorf Goodman held its first "virtual" trunk show.
Since then, Bergdorf's has hoped to have many more virtual trunk shows, as they believe that virtual trunk shows are "the future".
(http://online.wsj.com/)
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| A gathering of important people at the Bergdorf Goodman store, as the virtual trunk show was going on |
These virtual trunk shows open up the events, that used to be exclusive, to a bigger audience. However, they do leave behind the Champagne-sipping, designer-schmoozing atmosphere that has long given the ritual its mystique. Retailers like Neiman Marcus and Saks Fifth Avenue have discovered that they can sell more high-priced merchandise by having trunk shows on the Internet. They say these shows increase preseason sales and help build buzz for new designers. Virtual trunk shows also encourage shoppers to buy at full price, rather than wait for a discount.
(http://online.wsj.com/)
Below are some promos for various trunk shows-
Below are some promos for various trunk shows-
I have never been to a trunk show before, but I would love to go to one. Or at least attend one virtually!
Wednesday, March 21, 2012
Post #6- Betsey Johnson Runway
Betsey Johnson Fall 2012 Collection
One of my favorite designers of all time is Betsey Johnson.
With her youthful collections and whimsical designs, it is so hard to believe that this year, she will be turning 70!
As an ode to her upcoming birthday, Betsey's Fall 2012 collection, shown at New York Fashion Week, is her own take on 60's rock n' roll style.
What makes this collection so unique is that Betsey's designs were inspired by the fashions that she grew up wearing. She also drew inspiration from The Rolling Stones and Jimi Hendrix songs.
Betsey's Fall 2012 runway show was a complete Betseymania party! Betsey's collections are usually pretty racey, but because of the old school 60's theme, she kept the garments fairly reserved and mod, making the collection extremely wearable. We saw turtlenecks, printed blouses, and pea coats go down the runway, paired with hot pants, knee-high boots, red gloves, tights and round sunglasses.
Betsey really took us back to Beatlemania with her new collection. I personally loved her choice of music and colors used in the show.
"She always keeps it fun! It doesn't feel so uptight," said model and actress Angela Simmons.
I strongly agree with Angela and love Betsey for how truly creative she is.
Here are just some of my favorite looks from the show-
Here are some other looks from the show, that particularly display a single pop of color.
And of course, the show concluded with Betsey's famous cartwheel and split right in the middle of the runway.
Thursday, March 15, 2012
Post #5- My favorite trend right now!
Right now, I am completely obsessed with high-low skirts. This skirt is basically just a mini skirt meeting a maxi skirt, and it is absolutely gorgeous. This skirt reminds me of a mullet; the way it is short and prim in the front, but long and flowing in the back. And, it makes any look so edgy. The trend of the high-low skirt is on the rise very quickly in the world of street fashion. They're so cute and very easy to wear. You can dress it up with a pretty blouse for a nighttime look, or dress it down with a tshirt or a tank top for a casual daytime outing. You can wear almost any type of shoe with this skirt, which is amazing. Although this trend has mostly just been seen on the street and on some young and daring celebs I hope it hits the runways soon!
Here are some pictures of all different types of high-low skirts. So, pick some out, try some on, and see which one makes you look the most fabulous!
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| Snakes Nest |
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| Nasty Gal |
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| Nasty Gal |
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| Urban Outfiters |
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| Urban Outfitters |
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| Forever 21 |
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| Revolve Clothing |
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| Necessary Clothing |
Wednesday, March 7, 2012
Post #4- Fashion Reporter's Language
It is vital in the fashion industry to be able to use creative and descriptive fashion language, especially if you are a fashion blogger or reporter. Specific language used in blog posts and articles should be interesting and enticing, and as fashion students, we should be able to identify the language, understand it, and use it as inspiration to create our own distinct fashion vocabulary.
http://runway.blogs.nytimes.com/2012/03/06/making-magic-at-saint-laurent/
Section from the blog entry by Cathy Horyn:
Silhouette & Design
-Sharp, seductive tailoring
-Semi-caped
-Slim trousers
Details
-Chain Dresses
-Beautifully plain gowns
-Embroidered with chain coils
Fabric
-Fur jacket
-Chain mesh top
Creative Jargon
-Waylaid
-Lily-is-for-lust motifs
-Pants outfits
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